Introduction

History

The 4C

Properties

Buy a diamond

Tips For Diamonds

Forever

Diamond Facts

Types of cutting

FAQs
 

Frequently Asked Questions

How Can I Be Sure I'm Getting A Real Diamond?
Perhaps the best way to protect yourself from a simulated diamond is to always purchase a certified diamond. By comparing your diamond to the measurements, weight, and plot diagram in the certificate, you can be sure your diamond and the certificate match and therefore, it is a real diamond. Only genuine diamonds are certified. There are also electronic diamond testers that your local independent appraiser can use to test for a genuine diamond. We want you to be thrilled with your purchase so we encourage you to do whatever it takes to feel you are getting a high value diamond.

How Can You Sell Quality Diamonds So Cheaply?
Our business is so simple that it is hard for some people to believe it works. We simply do everything possible to reduce or eliminate overhead. We don't have any inventory so we don't have the expensive display cabinets, inventory carrying costs and other overhead costs typical in a jewelry store. We put our efforts in finding the best diamond sources in the world and searching for the best values from their supplies.

I Don't Live In Virginia So Why Should I Buy From You?
Most of our business is with customers outside the state of Virginia. It seems like a lot of people like the fact that we don't have to charge them sale tax if they are out of state. In some localities, that can add up to as much as 9% savings on top of our already low prices. We get our diamond from the best sources throughout the world and send them to customers nationwide. Our company is based here in Richmond, Virginia because we love the climate and life style.

How Are You Different Than Other Internet Diamond Sellers?
Most web sites on the internet are simply retail stores or internet businesses advertising their inventory. They still have all the elements of the business that create overhead and these costs are reflected in their prices. We have a unique niche in that we are diamond brokers to the public. We work for you to identify your needs, search our the best value from our sources, and pass the diamond of your dreams on to you with very low prices due to our low overhead. We are never trying to sell you what we have (no inventory) so we can focus on what is going to be the best buy for you.

Why Aren't There More Businesses Like Yours?
One of our favorite sayings is, "If it were easy, everyone would be doing it." We have spent 15 years in the industry developing diamond sources, learning about diamonds, and more importantly helping customers like you find the best value for their money. Most jewelers measure of success is defined in terms of how big a store they have, how many employees they employ, how much inventory they display, and how much mark up they can charge. We measure our success by how happy our customers are with their purchase, not just for the moment, but for years to come.

Is It Safe To Buy Diamonds Off The Internet?
While there has been much debate about the security of buying items off the internet, the reality is that the internet is probably no more dangerous a place to purchase an item than locally. This is especially true in the jewelry industry where many store owners have been known to "exaggerate" their claims in order to sell their products. Your challenge on the internet, just as with a local store, is to be educated and cautious when spending your hard earned money. The real dangers in shopping for any diamond are paying too much and not getting what you were promised. We work hard to get you a high quality diamond at a great price and rely on your referrals for our future business.

As A Shopper, What Can I Do To Get The Best Deal?
The best thing you can do to help us find you the best deal is to be open and honest. Once you realize we are on your side, you can understand that for us to be successful, we need to know exactly what you want. You need to have shopped, found out what she likes, and know what your budget is for this special purchase. We will do everything possible to help you from making an expensive mistake, but you must help us understand what it will take to thrill you with the diamond of your dreams.

If A Diamond Comes With A Certificate, Should It Be More Expensive?
Diamonds with a certificate should only cost about $100 more with a certificate since that is the cost of the average certificate. The truth is that the wholesale diamond market is extremely competitive and that there are hundreds of thousands of diamonds available at any one time. While there can be some minor wholesale price differences, the big prices differences come at the retail level where overhead and profit margins are often more than the cost of the diamond. It is well worth the cost of a certificate, about $100, to ensure you are truly getting what you expect in your diamond.

What's The Difference Between A Certificate And An Appraisal?
A diamond certificate is a document containing the characteristics about the diamond that will make up its value, but does not include a price. Certificates are documents produced by independent laboratories that grade the diamond according to strict standards. An appraisal is an estimate of the monetary value of a diamond and usually contains a description of the diamond. One big difference is that a certificate can only be produced by a qualified laboratory while an appraisal can be created by just about anyone. Certificates come from third-party organizations that have nothing to do with the ownership or sale of the diamond. However, appraisals are often provided by the seller of the diamond and are therefore not necessarily objective or unbiased. Usually the value that is shown on an appraisal is full retail replacement value that is much higher than the diamond can be purchased at Diamond Source of Virginia.

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